So for my writing class in college I have to write an issues paper. I'm currently considering writing about social media being a fad. My current stand point is that it's not a fad, but I'm open and really looking into it to find out if it is a fad. There are many things that make me want to go either way! I'm open to suggestions and your opinions.
So as I was researching I found this YouTube video:
It has a lot of statistics and things about social media! It makes me wonder if it really could be a world wide fad? Yes, fads have swept countries or areas, but never the whole world...at once... Also it has grown tremendously each year. For example Facebook hit 1 million users after 11 months of being online, 5 million users after 2 years, 12 million after 3, 50 million after 4, 100 million after 5! Wow...Currently Facebook has over 800 million users after 8 years. This comes right from Facebook's website (http://www.facebook.com/press/info.php?timeline).
As you can see it's hard to believe that social media is just a fad. Even if the hype dies down, hundreds of millions of users will still use these social media mediums. When a fad leaves a society a few people will continue to wear or act in a certain way, but in my opinion social media will never be down to "a few" people. By a few people I mean millions of people because of the broadness of the world. And so I don't see social media following the paths of most fads!
I find it really interesting that social media has hit the world so hard and that so many people have discovered it! Businesses have even begun to use social media in their marketing. In a survey it was found that about 79% of the fortune 500 companies use social media to connect with customers (http://www.socialware.com/resources/research/social-media-industry-statistics/). Isn't that incredible? Businesses are using these social media sites and are having success. From that same site, 69% of those companies have found significant success front he social media mediums.
Again, any ideas or comments are welcome!